It may indicate some sort of fundamental change in the business itself, as when the court-mandated breakup of AT&T in the early 1980s resulted in the company adopting its new “Death Star” logo.

3. Start With Brand Foundations. Don’t just skip to the name and visual marks like a logo. Do the harder, less sexy work of understanding and making decisions around the fundamentals such as ...

The ranch of Tyler Sheridan, who is the showrunner and creator of the hit TV show “Yellowstone,” is suing the coffee brand created by Cole Hauser, one of the show’s actors, for “trademark ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company. The new logo, announced on Sunday, features five different shapes coming ...

Dallas has been using its logo for around 50 years and wants a federal judge to put a stop to a local clothing company’s use of a similar branding.

As Fortune reports, OpenAI unveiled its ongoing redesign efforts at a recent company-wide meeting, according to the magazine's sources.That included new typefaces, but most of all, a new logo: a ...

Twitter has removed the iconic bird logo and adopted ‘X’ as its official logo. This move comes after Elon Musk announced the change over the weekend.The change is already live on the website.

DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI industry needs.

What should you do when your ideas just aren’t landing with your team? Here are four strategies you can use to present your ideas in a way that will resonate with any audience. Think small.

Elon Musk has officially changed Twitter’s logo from the iconic blue bird to a black-and-white “X” – the latest big change since he bought the company for $44 billion last year.. On Monday ...

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.