A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive ...

Direct marketing is a form of advertising without using a third party. Direct marketing is a form of advertising that consists of any promotion that relies on direct communication or distribution ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model ... strategy begins with three core pillars: Communication, Experiences, and Operations (which bridges ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...

Marketing focuses on products (or services), and their price, promotion and place (distribution.) These collectively are known as the marketing mix or "the four p's". Britain's first professor of ...

Unified Communication as a Service (UCaaS) is emerging as a leading network standard, fueled by the rise of the cloud business model. This model offers an affordable, scalable, and easily ...