Marketing Mix ... in front of the marketing mix. Promotion refers to the set of efforts and activities that a business undertakes for reaching out the product or service to the user and trade.

With growing interest in integrated marketing communications (see Quick Brief – Integrated Communication), the relationship of PR management to that of other forms of communication becomes more ...

Promotion is the methods a business uses to create interest in its products and services among its customers and potential customers. The main aim of promotion is to either persuade customers to ...

The BrandOS Global Social Media Influence Rankings for the first quarter of 2025, released on Wednesday by the China ...

Revolutionizing Marketing Mix Modeling The Liquid Mix AI-powered self-service platform addresses long-standing challenges in traditional marketing mix approaches. Historically resource-intensive ...