There have been minor tweaks over the decades - clouds were painted into the background in 1936, color was added in 1961 (hey, she's a redhead!) - but for the most part, Columbia's "Torch Lady ...

But rather than an individual director or star, this edition is dedicated to a studio: Columbia Pictures with “The Lady with the Torch” celebrating the studio’s centenary.

The lady who wears a toga and holds a torch became the emblem for Columbia Pictures (then known as Columbia) in 1924. The movie studio has changed features of the logo several times.

The Locarno retro, titled “The Lady With the Torch –– The Centenary of Columbia Pictures,” is being curated by Ehsan Khoshbakht, co-director of Italy’s Il Cinema Ritrovato festival ...

The exhibit, dubbed “Lighting the Way: From the Torch Lady to Leading Ladies,” includes outdoor installations emblazoned with Columbia’s longstanding symbol as well as more than 30 rare ...

PUBLISHED: August 26, 2010 at 12:18 PM PDT DEAR JOAN: MGM has the lion and Columbia — now owned by Sony Pictures — has a redhead in a toga with a torch.

Look at all these Columbia films. We have three or four titles clocking in at two hours, but the majority are under 80 minutes, and they pack so much into the 65 minutes to 80 minutes.