That color became a signature of velvet cakes. During World War II, ingredient rationing led some bakers and cooks to use beet juice to mimic that effect, and the color became more prominent.

a thick slice of red velvet cake marked special occasions for ... After all, Taylor says, “for Black people, red is the color of joy.” “A lot of people who celebrate Juneteenth won’t ...

So, if you're looking to bake red velvet cake au naturel, opt for a non-alkalized cocoa powder. Those who dislike artificial dyes have also used beets to naturally color their cake, along with ...