Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO.

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...

Club's brand evolution modernizes the popular heritage brand identity, colors, and Blue Note logo reintroduced in 2017, while ...

However, creating an outfit with a color palette that’s not just neutral can be challenging. And trying to create a cohesive palette throughout your entire closet can be even harder.

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background color, ...

Google has updated the look of its well-known "G" logo, changing the design of the character for the first time in 10 years. The new logo was first noticed by 9to5Google, and while it has the same ...

Max, Formerly Known as HBO Max, Launches New Black-and-White Logo and Color Palette, Evoking HBO Branding. J. Kim Murphy. Sun, March 30, 2025 at 10:45 PM UTC. 3 min read.