News

Aaron M. Sprecher/Getty The 2025 Super Bowl logo features red and green. Both colors correspond with the teams playing in the NFL championship game — the Chiefs and Eagles.
The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...
While digging through the latest Google app beta release (version 16.24.66.sa.arm64 beta), we discovered a new animated Gemini logo featuring Google’s trademark colors.
Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research shows that logo colors don’t communicate in isolation: background ...
Trustee Karen Koncel agreed with Lautner. “I associate vibrancy with more primary colors, rather than muted colors like this,” she said. But their colleague Jamie Zaura was happy with the concept.
That six-color logo with the word was designed for Steve Jobs by Rob Janoff in 1977, for a fee of $100,000 (approximately $525,000 today). In 1984, for the launch of the Macintosh, design firm ...