The implications of color’s effect on people’s emotions are far reaching, and understanding your customers’ connections to certain colors could increase the effectiveness of your company’s ...

Ready to design a logo for your startup? Make sure you spend some time carefully thinking about the color scheme.As it turns out, the colors of a company logo are about more than aesthetic ...

To learn more about the psychology of color in marketing, check out Market Inspector's infographic "The Role of Color in Branding" below. The power of color is often underestimated by consumers.

The color and lighting choices you make when producing marketing photography can deeply affect how your brand is viewed. For example, relying heavily on red in images can spark excitement, whereas ...

Before I answer any of these questions, let’s take a look at the study that started this color panic. In October 2020, a non-peer-reviewed study analyzed the colors in over 7,000 photographs of ...