“College towns aren’t the biggest markets, but if you get kids talking about something there, you eventually get everybody,” Heanue said. “Take a town like Norman, Okla. Not a big market.

Another returning marketer, University of Kentucky senior Shreenah Willis, went from trying to draw crowds to her Cartoon Network parties to fending off advances for more "Adult Swim" giveaways.

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ANTHONY SISCO Crimson Tikes highlights the lighter side of the University of Alabama's Football team, coaches and the rabid fans while occasionally veering over into UA's other sports.

Greg Heanue, a Cartoon Network executive in charge of marketing Adult Swim, explained the tactic as he talked to 60 college students at the network's Atlanta offices.