Cooper Flagg has one of the more unique NIL situations in college sports having signed a sneaker deal with New Balance but ...

Nike and Togethxr will continue on their shared mission to amplify and support women athletes. The companies have announced ...

Dan Soviero was a student-athlete at the University of Tampa when he recognized a problem: youth sports teams struggled to ...

In this week's SBJ Marketing newsletter, Terry Lefton looks at date behind big brands putting even bigger dollars into college hoops and the U.S. Army sponsoring American Kennel Club programming on ...

UCLA basketball's NIL Collective, Men of Westwood, is selling Bill Walton commemorative apparel, and if you buy ... center was one of the two greatest college basketball players of all time ...

The trailblazing NFL sideline reporter with Fox Sports launched "WEAR by ... From there, Andrews and company added apparel for NBA teams and 20 college programs. Success followed, with WEAR ...