When Colgate CL-0.41%decrease; red down pointing triangle makes its debut as a Super Bowl advertiser in February’s big game, it won’t be using its 30-seconds of airtime to promote its line of ...

Colgate’s Total Active Prevention System includes a manual toothbrush, toothpaste and mouthwash. The products are made to complement each other, but you can use each one on its own.

[Photo: Colgate] The company plans to roll out the tubes first in its U.S. sales of its Toms of Maine brand, followed by some global markets. By 2025, it plans to use the tubes in all of its ...

Colgate-Palmolive must face a lawsuit alleging it misleads consumers by claiming its plastic toothpaste tubes are recyclable even though most U.S. recycling facilities do not accept them, a U.S ...