Even Costco got in on the action with a portable $199 cold tub that tempts shoppers to take the plunge. Cold water immersion is more than Instagram chatter. Hippocrates, Thomas Jefferson ...

Soccer star Cristiano Ronaldo made a splash in the news when he recently took a plunge in freezing -20°C temperature in Lapland Finland. Due to its therapeutic benefits, natural cold plunges are ...

“It’s relaxing,” so claims the owner of Havertown’s newest wellness center, Cold Plunge Philly. Haverford High School graduate Alex Rosengarten opened the center to give everyone the ...