Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Diet Coke for several years had been behind other brands in terms of advertising support from Coca-Cola, Cha said, notably ...
Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age ...
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Adobe Summit 2025 - Coca-Cola is using gen AI to make cheaper and quicker adverts, but misses the human touch
But when generative AI burst onto the scene in late 2022, Coca-Cola knew it had to take ... mom and pop stores in the emerging world, and Coca-Cola would provide a picture of someone drinking a Coke ...
Marketing Dive10d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
People10d
Redditor Kept a Coke Bottle with Late Mom’s Name on It in the Fridge for Years. Then a Friend Accidentally Drank It
"At that time in the US, Coke Cola was running this 'Share a Coke' ad campaign. Basically, they printed a bunch of labels on their bottles that said 'Share a Coke with *Person's Name*." ...
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NewJeans remake iconic ’80s Coca-Cola ad with ‘I Feel Coke’
“What always feels new is Coca-Cola / That always refreshing taste / I feel Coke,” they croon on the nostalgic song’s chorus. The 2025 ‘I Feel Coke’ remake by NJZ marks the quintet’s ...
Hosted on MSN16d
Coca-Cola announces upgrade to the iconic design its bottles have had for decades — here's what's changing
Dasani, the water brand owned by Coca-Cola, has had 100% recycled bottles since 2022 in its 20-ounce ... fire for its 2024 Christmas television ad, which was made using artificial intelligence.
People14d
'Hey Kid, Catch!' – NFL Legend 'Mean' Joe Greene Reunites with Coca-Cola Kid Nearly 40 Years After Their Iconic Super Bowl Ad
"I chugged the doggone thing over and over and over," Joe Greene says of drinking Coca-Colas for his iconic ad It’s been nearly 40 years since a 9-year-old fan shared his Coca-Cola with Pittsbur ...