It doesn't take much effort, though, to find bags of coffee with labels that promise social and environmental improvements. Among the best-known are Fairtrade or Rain Forest Alliance Certified.

That said, coffee brands and chains have a huge opportunity to leverage their social media channels to stay top of mind among consumers looking for their morning, afternoon or even evening cup of ...

Director of Marketing and Technology at Heine Brothers’ Coffee. “Heine Brothers’ has always been a community-focused, social brand so it will be great to connect and share these experiences with our ...