Soda giants have exploited the world’s most popular sport for commercial gain, and FIFA has an opportunity to lead by example ...

Coca-Cola launched a campaign around the FIFA World Cup 2022, per details shared with Marketing Dive. The "Believing is Magic" campaign builds on the brand's "Real Magic" platform and features a ...

FIFA has tapped Coca-Cola in-house leader Curtis Franks as its general counsel as it gears up for World Cup 2026. Franks broke the news on his LinkedIn profile Monday morning, saying he is ...

Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed ...

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial ...

Coca-Cola has released a 60-second spot to whet football fans' appetite for the World Cup, 12 weeks ahead of the tournament kicking off in Qatar on 20 November. “Believing is magic” is intended to ...

Coca-Cola wants to bring “magic” to fans of this year’s FIFA World Cup football competition in Qatar. The brand’s “Believing Is Magic” FIFA campaign is reflective of Coca-Cola’s glob ...

The K'naan song "Wavin' Flag" was released internationally in partnership with the soft drink brand as the "Celebration Mix" for the 2010 World Cup. For the 2023 tournament, Coca-Cola went ...

Coca-Cola has unveiled an innovative campaign to build on the legacy of FIFA Women’s World Cup to celebrate the changing narrative occurring in women’s football. This year's WWC has been a ...