The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

🔥 Coca-Cola had a problem in the 1920s: ️ Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? Santa Claus. This MagnatesMedia deep dive reveals: 🔹 Did ...

What We Thought of Coca-Cola’s Earnings Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%.

Coca-Cola's safer approach to marketing in today's polarized society comes amid two major blowups — with stock price aftershocks — at other prominent consumer brands. ABInBev (BUD), for ...

When WPP initially won the account in 2021, Coca-Cola consolidated all media, creative, social and production activities under its remit. The second year saw the scope expand to commerce, data, ...

Throughout 2023, Coca-Cola has embraced generative AI technology from OpenAI and Stable Diffusion in its advertising, launching several experiential marketing campaigns. These campaigns ...

Dive Brief: Coca-Cola is introducing its latest limited-time offering called Coca-Cola Move in collaboration with Grammy-award-winning singer Rosalía, the company said in a statement. The beverage ...

Coca-Cola also seeks to gain share and grow its base of Gen-Z drinkers through engaging local experiences. “A great example is A Recipe for Magic, which was activated in more than 50 markets and ...

This is marketing in itself, and really presents Coca-Cola in a positive light. Their campaign’s lasting impressions on people, and on-going buzz from their creativity is something that strengthens ...