Coca-Cola is the epitome of marketing excellence. A company that anyone can learn from. Its executives might not like me saying this, but Coca-Cola is the definition of a mature, legacy business. In ...

Coca-Cola?s marketing initiatives are notorious for following what is described as a 70-20-10 structure, which is also being used in the current World Cup program. The idea is that 70 percent of ...

Origins of Food The Rise of Coca-Cola: A Marketing Masterpiece Posted: March 5, 2025 | Last updated: March 26, 2025 From a small pharmacy in Atlanta to a global phenomenon, Coca-Cola’s rise to ...

During it all, Pratik Thakar has been leading the way as the global vice president and head of generative AI for The Coca-Cola Company. The following Q&A draws from a larger conversation that occurred ...

It has a massive global distribution network, a strong research and development department, and a marketing team every bit as good as Coca-Cola's. As for scale, PepsiCo has a long history of ...

As part of the deal, the 24-year-old rising star recently debuted the Spanish-language version of “Colors,” the Coca-Cola FIFA World Cup 2018 anthem featuring American singer Jason Derulo.

The balance between global and local Even for a marketing giant such as Coca-Cola, balancing global and local campaigns remains a complex decision, but the overarching goal is always brand relevance.

WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 ...