The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

Coca-Cola is one of the world's most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...

🔥 Coca-Cola had a problem in the 1920s: ️ Winter sales were low. 🎁 They needed to attach Coke to Christmas. 🎅 The solution? ... The Genius of Coca-Cola's Marketing.

Continue reading to explore the six advertising and marketing campaigns Coca-Cola created in 2023 utilizing generative AI technology. 1. An AI Chatbot With Local Search Results And Lead Capture.

The Coca-Cola Company on Tuesday (Feb. 18) introduced Simply Pop, its first entry into the prebiotic soda category, per details shared with Marketing Dive. The new beverage line comes as the marketer ...

Coca-Cola's top marketer tells Yahoo Finance Live at Cannes the consumer products giant will play it safe during the 2024 presidential race. Coca-Cola's marketing chief on 2024 political ...

The Coca-Cola Company has renewed its global marketing partnership with WPP for all markets sans North America, where rival Publicis now holds the media account. This development follows Publicis ...

“We started to articulate this idea that a brand is a promise wrapped in an experience inside a memory,” explained Shakir Moin, president of marketing at Coca-Cola North America, in a reworking of ...

What We Thought of Coca-Cola’s Earnings Coca-Cola KO posted 6% organic sales growth in the first quarter on a 5% price mix increase. Adjusted operating margin widened 140 basis points to 33.8%.

Coca-Cola is attempting to capitalise on Pakistan hosting its biggest cricket event in nearly 30 years, and steal the spotlight away from the host nation's official team sponsor Pepsi, by tapping ...

Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have told Newsweek, after it announced it would be ending one of its new ...