News

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.
'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
Arguably the most famous soft drink logo of all time, the Coca-Cola logo as we know it first appeared in 1887. This week, several news outlets are aflutter with what fans are claiming to be the ...
It still has a long way to go, though. A study published in Science Advances found Coca-Cola is the top branded plastic polluter, and made up 11% of branded plastic pollution over a five-year audit.
But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.
Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...
1. Coca-Cola's history Coca-Cola has its origins in the 19th century, when a pharmacist named John Stith Pemberton crafted a unique syrup in a brass kettle with three legs in Atlanta, Georgia.
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...