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The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.
'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...
Coca-Cola, a global titan in the food and drink industry, boasts an instantly recognizable logo and iconic color scheme that resonates worldwide. Coke drinkers can spot their favorite beverage ...
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
It still has a long way to go, though. A study published in Science Advances found Coca-Cola is the top branded plastic polluter, and made up 11% of branded plastic pollution over a five-year audit.
But according to the Coca-Cola Company, its famous logo dates back to the very beginning of the brand itself. Over 130 years ago, Coca-Cola was sold in barrels at American drug stores and pharmacies.
Just four years after its inception in 1890, Coca-Cola’s logo got a dash of extra drama, as more swirls were added to punch it up. This is when it became closer in style to the Coke logo we know ...
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade. The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of ...
Coca-Cola CEO James Quincey presented Trump with a bottle that replaces the traditional Diet Coke logo with a label showing an image of the White House and text that says: "The Inauguration of the ...
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
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