Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...

“Created by Real Magic AI.” The internet pile-on arrived swiftly as consumers decried the commercials as uncanny valleyesque perversions of the company’s classic ads. “Coca-Cola just put ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans labelled “disastrous.” Paying homage to the iconic drink’s 1995 ...

You may have heard rumors about it, and now we can tell you: the Realme X Coca-Cola smartphone is a real thing, and we’ve had it in our hands. Following on from the brand’s recent Naruto ...

Coca-Cola introduces "Coca-Cola Y3000," a flavor co-designed with AI, blending traditional Coke taste with futuristic notes. After partnering with OpenAI earlier this year, Coca-Cola's AI ...

No pressure. Right? This was the scenario for Coca-Cola’s ‘Real Magic,’ which launched last September. Flash forward a year later and the beverage giant has shown clear indications that this ...

Coca-Cola is reviving its iconic “Share a Coke ... the 2025 iteration of the Share a Coke campaign will integrate digital and real life experiences and feature even more ways to share and ...

Coca-Cola’s ‘It’s the Real Thing’ campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke’s then brand manager, Ira C Herbert, heralded it ...

The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...