Coca-Cola's holiday commercial, "The Holiday magic is coming." was made using the company's AI platform, Real Magic AI. Real Magic AI works similarly to image generator DALL-E and grants artists ...

“Created by Real Magic AI.” The internet pile-on arrived swiftly as consumers decried the commercials as uncanny valleyesque perversions of the company’s classic ads. “Coca-Cola just put ...

Coca-Cola introduces "Coca-Cola Y3000," a flavor co-designed with AI, blending traditional Coke taste with futuristic notes. After partnering with OpenAI earlier this year, Coca-Cola's AI ...

No pressure. Right? This was the scenario for Coca-Cola’s ‘Real Magic,’ which launched last September. Flash forward a year later and the beverage giant has shown clear indications that this ...

It has been less than a year since Coca-Cola launched its global ‘Real Magic’ platform, but the revitalised approach to marketing is very much in evidence. Under ‘Real Magic,’ besides more traditional ...

Coca-Cola will sell soda made with real sugar that complies with kosher guidelines for the Jewish holiday Passover. The bottles made with real sugar will be marked by yellow caps in grocery stores ...

Coca-Cola’s ‘It’s the Real Thing’ campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke’s then brand manager, Ira C Herbert, heralded it ...

Sri Lankans witnessed the real magic of human connections through a simple and uplifting message of unity, inclusion and positivity from Coca-Cola.Since the onset of the COVID-19 pandemic, every ...

The holiday commercial was created using Real Magic AI, Coca-Cola's artificial intelligence platform powered by OpenAI. The platform, which functions similarly to image generator DALL-E ...