When Roberto Goizueta began his tenure as chairman and CEO of the Coca-Cola Companyin March 1981, he decided that introducing a diet drink with the Coke name was the type of bold initiative needed to ...

In a new six-minute short film, the writer, director and showrunner, known for his work behind the ABC series “Black-ish,” helps Coca-Cola show ... The new commercial, called “Westside ...

COCA-COLA'S ICONIC SUPER BOWL COMMERCIAL WITH 'MEAN' JOE GREENE TOOK ... The introduction of Diet Coke in 1982 and Coca-Cola Zero in 2005 demonstrated the brand's adaptability to changing consumer ...