Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

But when Christmas celebrations became legal in the ... In the 1930s, Santa's bearded face was strewn over advertisements for Coca-Cola, solidifying his status as Yuletide's main man.

When they launch, we are ready with our products. Coca-Cola and Christmas was a global activation. It’s very ingrained with the Coca-Cola brand. We wanted to scale our journey and stress test all the ...

Digitization has done that.” He also acknowledged that Coca-Cola recently endured backlash due to its AI-powered Christmas commercial. It doesn't feature any real-life actors. Ads using ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.