According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

Social media has opened up a whole new dimension of insights for pharma companies. The conversations happening in social media are real-world intelligence. The increasing use of social media by ...

Social media boycotts put analytics data to the test as CEOs weigh responses. By Julia Hood. Goya Foods CEO and President Bob Unanue spoke at the White House on July 9, 2020 JIM WATSON ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Social media’s power is significantly boosting the music industry’s growth and ...

What Is AI in Social Media? AI has had a significant impact on social media by enabling AI tools to analyze customer behavior and tailor content based on those results to optimize marketing ...

Social media analytics hasn’t suffered from a lack of expert opinions. If anything, it suffers from too many. You’ll find one strategist arguing that “comments and shares are the only ...

SNHU is a nonprofit, accredited university with a mission to make high-quality education more accessible and affordable for everyone.. Founded in 1932, and online since 1995, we’ve helped countless ...

Looking to start a career in social media marketing?It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone.With more ...

NBA Expands Investment in Social Media Analytics Firm Videocites. By George Winslow published 6 March 2023 NBA is using Videocites to provide insights into league’s social media exposure following ...

Brandon Silverman was the co-founder and former CEO of CrowdTangle, a social media analytics tool that became instrumental in providing transparency for social media platforms like Facebook, Instagram ...