The French social-media app BeReal, which gained popularity for its more authentic experience, peaked at 75 million downloads per analytics firm Sensor Tower and a $630 million valuation.

If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that ...

Marketing Analytics, Social Media Analytics and Enterprise Systems Analytics. The master’s program offers three degree options for students: In addition to descriptive, prescriptive and predictive ...