Tired of ad blockers, cookie deprecation, and opt-outs undermining your marketing efforts? You may be investigating server-side tracking as a way to grow your access to data. Server-side tracking can ...

Rehydration, or more simply ‘hydration,’ is a term that often comes up when we look at SPAs and server-side rendering. Hydration does not, in essence, affect SEO but is an essential step for serving ...

On Tuesday, Google made client-side encryption available to a limited set of Gmail and Calendar users in a move designed to give them more control over who sees sensitive communications and schedules.

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...

When the World Wide Web Consortium designed WebAssembly, the primary goal was to address the shortcomings of running client-side JavaScript in a web browser. However, as developers begin to adopt and ...

Claims that exploits were possible because of reliance on client-side data have been rebutted. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. On ...