whereas younger users have a higher propensity to click the 'Like' button right in an ad on Facebook." "We assume that while older users are adopting Facebook at a high rate, they are also the newest ...

Want more social ... media followers helps encourage them to follow you and stay engaged. When users know they can get valuable content or offers, they’re likelier to hit the follow button.

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...