The types of online fraud businesses face include account takeover (ATO), when attackers gain unauthorized access to user accounts; ad fraud, falsifying click and display numbers; fake account ...
In a world in which bots are encouraged and authorised, social media companies will need greater transparency about their bot policies ...
One of the most problematic types of ad fraud is initiated by bots, which are able to fake human-like views, clicks and engagement KPIs on ad campaigns. Bot-based ad fraud can often stay under the ...