Looking specifically at content marketing initiatives, among those polled, 92% identified “white papers” as the most effective medium, while 84% cited “market commentary” as their preferred content.

There are a lot of approaches and techniques that work in getting to a clear and compelling value proposition. Most organizations use a three step process: 1. Internal. 2. External. 3. Internal.

Successful communication of the Brand Value Proposition relies heavily on them feeling considered and understood as individuals and what drives their decision-making being evident.

Dive Brief: Alight Solutions’ Workforce Mindset study found that 83% of employees think that having a clear employee value proposition is important, but only 34% know how to describe it to their ...

Value propositions must be monitored. They should be an essential part of your innovation and product road-mapping effort. Here are three ways to recession-proof your value proposition.

We can thank the internet for that. In their research, buyers can make outright erroneous decisions, or ones that lack the knowledge and details of compatibility. More often than not, they do not get ...

1. Create a crystal-clear value proposition. Munman emphasizes that advisors should define who they are, what they do, and who they do it for in great detail to be successful and avoid being ...

GreenSky's value proposition to its customers is not as compelling as I once believed. GreenSky's valuation has appeared cheap, but has only gotten cheaper.

It isn’t hard to find organizations that are expanding based on the creation of customer value. Here’s one example that might help you strengthen your own strategy. Business Case Career Step ...