Find out why everyone is raving about micellar cleansing water. Our editors and experts handpick every product we feature. We may earn a commission from your purchases. In the quest for flawless ...

It was a classic, a symbol of simple, reliable cleansing. Ninety-nine and 44/100% pure—the commercials proclaimed. It was the soap that floated, but not anymore. Yet, Ivory soap decided on a ...