Gold jewelry has always been a staple in the Black community, and it’s a must-have for keeping up with the clean girl trend, too. Even better, you can wear gold with just about any outfit.

When making a beauty purchase, being a clean brand is more important to Black women than it is for white women — 77% of Black consumers like Heim are influenced to purchase clean skincare ...

While there are plenty of great Black-owned beauty brands out there that stress inclusivity, there are also a bunch that is focused on clean beauty.

“It felt like this entire category had really been left behind,” said Heim, who went on to launch her own clean hair care brand for Black women, Bread Beauty Supply.