"We had just adopted the 'Richmond Rising' logo, and then prior to that we were the Rose City," she said. "A lot of cities around are doing a brand. We thought we needed to have an identity just ...

The colors used in the logo are representative of the responses gathered. When asked about the RVA brand, Foster said “Real Richmond” was specifically to represent the city. RVA represents the ...

RICHMOND, Va. -- The City of Richmond launched a new marketing ... Dubbed 'Richmond Real,' the campaign is accompanied by a logo in the shape of an 'R' and the phrase, "Real People.