On Thursday, Bloomberg reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs.

He started out with them in the late 2000s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy ...

This leads us neatly to the best luxury vodka brands to buy now ... but you can’t go far wrong with a 70cl bottle of the classic. Ciroc Vodka is one of the smoothest vodkas around and sits ...

However, this summer it’s not just RTDs, spirits brands from rum to vodka are capitalizing on the trend with new releases and the return of seasonal flavors. As watermelon continues to gain ...

Stay up to date with the latest news, cocktails and exciting social content by following the conversation at @CIROC. About CÎROC Ultra-Premium VodkaCÎROC Ultra-Premium Vodka is gluten-free and ...

Diddy has been sued by a man who alleges he was drugged and sexually assaulted by the hip-hop mogul at a 2015 after-party.

In November, Diageo shares hit their lowest level since 2017. The company has already reportedly looked at the potential sale of its Pimms liqueur and Ciroc vodka brands over the past year.