The following Monday, Sanrio followed up Okumura’s announcement ... and a cute tail that resembles a cinnamon roll. Aside from receiving mountains of merchandise, Cinnamonroll has starred ...

Sanrio chose Cinnamoroll as the ... plays a key role in its popularity. Inspired by cinnamon rolls, its name combines “cinnamon” with “roll,” referencing his curled tail, which resembles ...

a cinnamon roll. Sanrio also has some school backpacks for kids, including an ensemble of their most popular characters, such as Keroppi, Little Twin Stars, Pochacco, Cinnamoroll, and Hello Kitty.

Combining Sanrio with sweets isn't exactly a new concept ... He also has a Cinnamoroll Café cinnamon roll that can be attached to his wrist, creating a sugary overload of color and fun.