Opinions expressed are those of the author. In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive ...

BY Kristin Hege As an agency owner, I understand that many executives already have their minds made up about PR—particularly if they’ve had past bad experiences. However, executive buy-in is ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Over the last year, AI and advanced analytics became central to crafting personalized strategies, while increased demands for sustainability and transparency pushed PR and IR professionals to ...

The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace ...

Public relations (PR), the proactive management of what you say and do through the delivery of communications, content and thought leadership campaigns, can hold the attention of your target ...