We had to go and speak to a whole new generation of kids, and we were off-air during Covid. We had to build all that," McKillips said. For example, Chuck E. Cheese's birthday business, one of the ...

It’s probably been a minute since most of us have visited a Chuck E. Cheese’s. If you’re a parent, it’s a no-brainer. It’s ...

The overall strategy of the campaign was to raise top-of-mind awareness of Chuck E. Cheese’s as an entertainment option for parents and their kids. “We started by taking into consideration the ...