This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and ...

As Christmas advertising evolves, a new balance between emotional storytelling and product-focused messaging is emerging, and Mediaocean's insights shed light on how brands can navigate this shift ...

Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”. The Entertainer has ...

An idea so simple we're embarrassed we didn't think of it before. We have investigated similar vintage Christmas ads in the past. For example, we looked at a 1947 advertisement for Arrow Shirts ...

The Christmas adverts from the UK's top retailers are always eagerly anticipated and each year they strive to make bigger and better productions. Unfortunately, in their attempts to appeal to a ...

Christmas advertising in 2024 has noticeably shifted, with retailers focusing on characters and narratives which emotionally connect with shoppers during the silly season. Sam Walters ...

It’s official: the battle of the supermarket Christmas ads is upon us, and we have a soft spot for Lidl’s heartwarming offering for 2023. When the weather outside is frightful, there’s more ...

Since 2014, Kantar has tested UK Christmas ads to showcase the year’s stars and to highlight the factors that drive success. With five years of learning from 97 ads, the question is, what is the ...

Baffled viewers slam John Lewis Christmas ad as 'confusing and worst one yet' JOHN Lewis shoppers have slammed the retailer after it unveiled its festive advert - with some saying it's the "worst ...