But while the Rolex Daytona has moved on beyond timing the 24-hour race and into an asset class, here we appreciate the Chopard Mille Miglia, a beautiful watch demonstrating that a wearer knows ...

June 10, 2025 Chopard Just Unveiled Two New Watches in Honor of the Mille Miglia The 2025 Mille Miglia editions pay homage to the iconic Italian endurance rally.

Sterling Moss and Denis Jenkins in their Mercedes 300 SLR that won the 1955 Mille Miglia. Chopard The record finish was also noteworthy for Mercedes, as it was one of only two times the German sports ...

Chopard Mille Miglia Classic Chronograph French Limited Edition (Image via Chopard) The tricolor dial of the watch takes design cues from the iconic race vehicles of the 1000 Miglia.

Chopard has been the official timekeeper and partner of the legendary Mille Miglia since 1988, and every year, new sports watches are released to commemorate this long-lasting partnership.

His father is Lord Bamford, of JCB fame. “Chopard’s Mille Miglia watch symbolises that adventure for me and I’m so thrilled I got to work with them on this limited edition.” ...

Listening to Chopard copresident Karl-Friedrich Scheufele describe the company’s 30-year relationship with Italy’s beloved Mille Miglia race, it’s immediately apparent that this is no mere ...

A thousand miles to Brescia It comes from Chopard's long-association with the Mille Miglia, arguably the most exciting, exclusive event in the high-end global classic-car season. The original ...

December 22, 2018 Wear a Piece of Car Racing History with Chopard’s 30th Anniversary Mille Miglia Tribute Inside the driving force behind one of watchmaking's most iconic car collaborations.

This year Italy's Mille Miglia marks 90 years since its inception in 1927. And Chopard, official timekeeper since 1988, marks the occasion with not one, but three new watches.

Chopard will produce just 500 pieces each of both the limited edition Mille Miglia Zagato Chronograph watches, and their retail prices will be either $8,100 or $9,900 (for the version with 18k gold).