Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Patterson adds that most chocolate shades can be achieved by exclusively depositing color so there's no need to lift your hair. “The brown dye pigment is also small enough it can endure more ...

“Since there is some red pigment in any brown color, it is normal to fade away a bit after a month or two.” Calvacante also says to pay attention to the products you use.

It's a misconception that dark hair is boring or limited in options; in reality, there are so many different hair color ideas for you to play with — just like with blond or red.

Riley Keough, who was nominated for her breakout role in 'Daisy Jones and the Six' at the 2024 Golden Globes, is keeping up with her "dark chocolate" hair hue this awards season with help of ...

In fact, this time around, they've even got me itching to go more red: The chili chocolate hair color trend is about to be the most popular shade of fall and winter 2018, and now that I've seen it ...

Warming, feel-good colors like chocolate milk, gingerbread and sable will be big in 2022, stylists say. By Kristen Bateman In the last few months, Hailey Bieber, Billie Eilish, Florence Pugh, Dove ...

Alternatively, if you're already a seasoned at-home hair care pro, Patterson suggests opting for chocolate shades with gold reflections “Chocolate tones can range from levels 4 to 6 and ...