Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Patterson adds that most chocolate shades can be achieved by exclusively depositing color so there's no need to lift your hair. “The brown dye pigment is also small enough it can endure more ...

30 Chocolate Brown Hair Looks to Sweeten Up Your Next Salon Visit They're rich and decadent.

According to Nick Stenson, artistic director at Matrix, rich shades of brunette, like those of the hot chocolate variety, will be some of most sought-after color stories this winter.

Cherry-chocolate brown is created when you add a shot of red to a brunette base, warming up the undertones. The color instantly gains depth and style thanks to this captivating color.

Alternatively, if you're already a seasoned at-home hair care pro, Patterson suggests opting for chocolate shades with gold reflections “Chocolate tones can range from levels 4 to 6 and ...