Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

With so many celebrities going brunette recently, it's clear that chocolate hair color is having a long-overdue moment. Perhaps it's because people are finally figuring out that while it's very ...

Rae's bubble ponytail only accentuates the perfection of this chocolate brown hair color, allowing the dimensions of the shade to shine through in each section of the style. Twilight actress Nikki ...

While Rihanna is going blonder and bonder, Megan Fox's azure bob, or even Beyoncé's Texas hair, there's one color is enjoying particularly undisputed success: “cherry chocolate” brown.

While summer hair color trends usually lean toward 50 shades of blonde, this year is all about the unexpected, namely, mocha chocolate brown hair. As seen on Bella Hadid and coined by the model's ...

However, when it comes to natural hair, the color is a bit elusive. Despite including a range of hues, including dark espresso, honey brown, and rich chocolate, finding a shade to complement deep ...

She captioned the post with a collection of brown ... red hair, and she's been known to go blonde, too. Like her sisters Kylie and Kendall, Kardashian has had just about every color of the rainbow ...

Patterson adds that most chocolate shades can be achieved by exclusively depositing color so there's no need to lift your hair. “The brown dye pigment is also small enough it can endure more ...

“Chocolate brown is effortlessly sophisticated and ... “Maintenance depends on the depth, tone, and your natural hair color—darker chocolates tend to be lower maintenance, while lighter ...