With its rapid rise, micro drama has evolved from an entertainment product into a powerful marketing channel. Last year, many ...

The low-budget, Sichuan-dialect micro drama My Sweet Home has become an unlikely smash hit in China, racking up over 1 billion views within just three days of its release last week. The free-to ...

Chinese internet giant Tencent has renewed its streaming rights deal with motor racing’s prestigious Formula 1 (F1) series ...