The classic Pokémon phrase — “gotta catch ‘em all” — was taken to a whole new level on Sunday when a Cheeto shaped like Charizard was sold at auction for $87,840. According to The ...

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A Charizard-shaped Cheeto sold for $88,000. But why? The internet’s obsession with rare snacks, meme culture, and collectibles is reshaping what we consider valuable.

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Earlier this month, the same auction house sold a Flamin’ Hot Cheeto shaped like popular Pokémon character Charizard for $87,840 after it was widely shared on social media last year.

In 2020, Charizard was voted one of the top 10 most popular Pokémon, according to the franchise. Social media users flooded the comment section of Goldin’s Instagram posts about the sale.