Five is an auspicious number in the world of Chanel. So when it came ... fruity of the five—a fruity floral. No. At the end, when I finished the formula, we decided by smelling it.

Since launching almost 90 years ago, Chanel's Nº5 advertising campaigns ... The four-minute short was entitled No 5: The Film and reportedly cost £18 million to make. French actress Tautou ...