The proposed six-story hotel project known as the Cruz Hotel on Front Street in downtown Santa Cruz will move forward after the Santa Cruz City Council approved the project at its meeting Tuesday.

The Santa Cruz Planning Commission will consider the Cruz Hotel project on Front Street in Downtown Santa Cruz at its meeting Thursday evening. The proposed project would be six stories, or about ...

SANTA CRUZ, Calif. — For almost 20 years, a partial facade of the La Bahia Apartments sat alone near the Santa Cruz Beach Boardwalk. New life will soon be injected into the beachfront property.

A new luxury hotel is set to debut next summer in Santa Cruz, Calif. La Bahia Hotel & Spa will occupy a beachfront site near the Santa Cruz Beach Boardwalk.

The tourism industry also supported 10,880 jobs locally. In the city of Santa Cruz, a central hub for tourism and home to the boardwalk and wharf, there's another project coming soon: The Cruz Hotel.