The friends-only keepsake was a hit, especially among Fernet’s execs. The idea struck a more resounding chord with Branca. The family has long displayed its own coins, a collection of gold medals that ...

Branca admits that the brand has made it more of a challenge to get a coin over the years. A basket of coins was offered first-come, first-served at a party at the 2017 Tales of the Cocktail.