Super Fuels is an Irving-based gas station chain with an anthropomorphic dog mascot that Buc-ee's argues is a copy of their ...

Can you spot it? Well, besides all being fast food chains… They’re all red. And it's not a coincidence. Color is one of the many tactics companies use to connect with customers. And if ...

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IRVING, Texas — You may have seen a local gas station chain with a friendly looking ... as well as its brown fur and the use of red as a secondary color. Buc-ee's argues in the suit that Super ...