The original investor tried to sell the business ... The liquid has to be more than the ingredients in the can. We really wanted Celsius to stand for a global iconic brand. We want Celsius ...

It's brilliant in seemingly every way. Even Alani Nu thinking outside of the cylindrical can paves the way for Celsius to expand into new product lines for its signature brand. It should help ...

So, let's go ahead and dive in. Although there's a lot to this story, I think we can unpack the key points rather quickly. Since 2004, Celsius has been developing an energy drink formula that has ...