When a company approaches 100 years old, the look and logo of the brand will have undergone a few changes to stay up with the times. That's true of Caterpillar, too, even though it seems like the ...

But there it was—on the runway, no less. The Caterpillar logo. You know the one: bold block letters, triangle in the middle. You’ve seen it countless times, no matter where you live.

This June 10, 2014, file photo, shows the Caterpillar logo on heavy, earth-moving equipment in Springfield, Ill. (The Associated Press) By Ned Rosch and Steven Goldberg If we ignore facts ...