Entrepreneurs always are looking for the next million-dollar idea, but restaurateur Michael Attias got his idea for a new business from a million dollars. When Attias grew catering sales to seven ...

Color plays a powerful role in branding, marketing, and communication—and a logo is often where that power shows up first. Logo colors are more than design details. They’re strategic tools ...

Jonathan Luffarelli is a marketing professor at MBS School of Business (France). He studies brand aesthetics, logo design, and brand personality. He has published his work in leading journals like ...